There is no second thought that SEO is the evergreen way to grow any website. This gives you free traffic and more importantly the quality traffic from search engines.
No matter which niche your site is, there are SEO techniques that will work for sure. Yes, the technique which is working for business niches may or may not work for other niches. And so, utmost care should be given to the SEO strategies.
In this post, we will majorly talk about the 5 best SEO tips which are working in 2020 and beyond.
Best SEO Tips for 2020
Here are some of the proven SEO tips which will work in 2020 and beyond. If you’re looking to rank your website, follow these and see the free and quality traffic coming in.
#1 Keyword Research
Yes, this should be your first task before writing any content. For example, when I started writing this post on best seo tips for 2020, I did a small keyword research and found best seo tips as my focused keyword.
Keyword research is very important as it helps you to target a specific keyword in search engines and rank for it. Here are some of the benefits of keyword research-
- You get easy to rank keyword
- It shows how difficult is the keyword
- What kind of sites are ranking and what are their metrics
- What are the related terms of keyword and more
I just did a quick keyword search for the term “best SEO tips” in leading keyword research tool Semrush and see what I found-
This gives me an idea that this particular keyword is difficult to rank, it’s global and regional search volume, which all sites are ranking at the top and what are their metrics, and more.
Using these details, someone can easily decide whether they want to go for this keyword or not. And if yes, what effort it will take to rank for this keyword.
#2 Speed of the site
This is another top ranking factor which should be looked for. You should remove everything which causes the delay in the site or page loading.
As per the data by StrangeLoopNetwork, a delay in one second in page load time decreases the conversion by 7%. And this happens with all the niches and sites. No matter if it is a blog like TechiViki.
It has also been seen that a slow loading site causes huge problems and experience to the visitors. It has been found that for a website which takes more than 3 seconds to load, 40% visitors abandon the site and 80% won’t return. Looking at these drawbacks of having high issues on the site due to more load time, one should definitely work and resolve this. And needless to say, Google added speed as one of the ranking factors in 2010 itself.
How to decrease website loading time:
You can use the tools like PageSpeed Insights by Google or Pingdom to test the speed of your site. And then depending on the issue suggested, you can work on it.
I did a quick search in Pingdom and I received the score as 69/100. This is not good and our developers are working on it. I am also just following what Pingdom/Google are suggesting-
My aim is to take the loading time less than 1 second which is currently 1.24 seconds.
As we know, SEO has majorly two parts-
- On-page SEO
- Off-page SEO
Apart from these, one important role is user experience which is another factor for ranking by search engines.
Along with the on-page SEO, off-page is equally important. On a high note, off-page SEO includes link building. Following are some of the ways using which you can build relevant backlinks-
You can join different forums and help people by answering questions. And wherever found suitable while answering, you may add your site link. This way you can get a backlink. Along with that usually, forums allow you to have backlink in the profile section as well.
This is the easiest method to get a backlink. There are thousands of sites allowing you to comment on their post including TechiViki. You can comment on relevant blog posts and add your site link in the website section. This will usually give you nofollow link.
Still one of the best techniques to acquire the quality backlink. Here you can reach out to the bloggers and webmasters and pitch for a guest post. Make sure you’re using your original identifications and pitching for the quality content for the guest post. In response you may get a couple of backlinks and these will be of super quality.
And similar to above, there are many other techniques which can be used to get quality backlink. Just make sure, you’re not going for quantity and instead quality.
You might have seen many bloggers adding a lot of links of their older posts to the new posts. This is because they want to pass the link juice to the older post and also try to engage the users. This not only helps to keep the users on the site for longer but also increases the page view. Wikipedia can be one of the best examples of how internal linking is being done.
#5 Optimize for on-page
And last but might be the most important one is to keep on-page seo perfect. When we talk about on-page seo, many factors comes in the picture including-
- Write the proper title
- Add meta description
- Use the combination of main keywords and LSI keywords
- Use images and add alt tags to it
- Provide proper heading formats (H1-H45/H5) and more.
You can use the on-page SEO optimization WordPress plugins like Yoast SEO (we also use the same), All in one SEO pack, Rank Math, and more to ensure your post is optimized. And if you’re looking to hire someone then you may ask these questions to an SEO consultant.
These were the top 5 SEO tips which anyone should follow to rank their website. Although these are not the only 5 and Google has 200 factors for ranking in search engines. You can check those as well and ensure while framing the content and after that most of the factors are being taken care of.