Have you heard of this famous line for SEO-
“The best place to hide a dead body is on the second page of Google”
As per the report by Backlinko, only 0.78% of users browse the second page of Google and click the link. And so it is very important for all of us to gain the 1st page of a search engine.
In this post, we will talk about how to get on Google’s first page!
How to get on Google’s first page
In this guide of how to get on Google’s first page, we will see various steps and techniques to be at the top. You can follow these steps and implement them in any niche to get it work.
#1 Keyword Research
For any SEO campaign, keyword research is always the first step out of many. Proper keyword research helps you work for the right set of keywords and rank easily in search engines.
You can follow any keyword research sites for proper keyword research. I personally recommend any of the below-
- Ahrefs- Most recommended (paid tool)
- Semrush- comes with 7 days of free trial
- Keywords anywhere
- Keywordtool.io (free for few searches)
- Soovle (free keyword research tool)
- Google search console and more
While finalizing the keywords, focus mostly on the long-term keywords compared to the small keywords. If you’ll look for the recent trend in searches, more than 70% searches come from long-tail keywords.
#2 Publish consistently
I have put your consistency at the 2nd position and it’s worth it!
Try to post frequently and be consistent. The major problem selecting and working with the long-tail keywords are you can’t target a lot of keywords. And so, the only option left is, you can publish many contents targeting lots of long-tail keywords.
In a recent survey it has been found that the index traffic increases with the number of monthly blog posts.
So, if you’re publishing 4-5 posts per month that’s not enough as your competitors are publishing more than 10-15 posts every month.
Along with the number of posts, you should also look for the number of words in the content. It should not be like you’re just publishing 300-500 words of content.
Although you may find some marketers talking about the number of words don’t matter. This might be true for some very easy keywords but for medium to high competition, number of words matter. The report of SERPIQ shows the below relation of ranking with number of words in the content.
Sometime you might be struggling to rank on the first page of Google but due to high competition or other issues, you might not be.
Lately, we have found that getting interviewed or participating in the roundup posts works better. Multiple times you will find round-up posts ranking for pretty high competitive keywords.
Using the above screenshot you can see for one of the high competitive keyword “link building tools”, this site is ranking at #2. So, you can participate in such a roundup and usually admins will allow you a link and you may ask for your needed one.
#4 Earn the trust
This is another great way to gain the #1 in Google. Nowadays any search engine focuses more on quality rather than quantity. And so, you can see domains having backlinks from top sites like inc.com, apple.com, etc. gets sold for hundreds of dollars.
This is because if the sites like Inc.com or Forbes provide a link to some site, that means the other site is trusted and contain quality information. And in such a case, search engines will give more weightage to such sites in ranking.
Even if you have started working on a fresh domain, you can write quality content, case studies, so that authority sites can rank you. And this way, you can earn the trust needed for visibility and ranking.
#5 User Experience
You might have read this line plenty of times- write for humans and not search engine
And this is relevant in the current scenario!
Nowadays search engines have started looking at user experience as one of the major factors. And when we say user experience, that means various factors including-
- Color combination
- Proper navigation
- Responsive site and more
#6 Presence on Social Media and Directories
This is another important point to build trust. Register your brand on all the major social media sites and directories.
For example, let’s say you have started a SaaS company so you can be present on social media sites like- Facebook, Twitter, LinkedIn, Pinterest, Reddit, etc. And at the same time can join sites like AngelList, Owler, and more sites for startups. This makes the brand reputable, interact with your potential users, and more.
These were some of the techniques on How to get Google’s first page. See there are billions of sites and millions of sites can try for a single keyword. Now you need to be smart and work to get on the first page Ultimately, only 10 can be there!