Pay per call is an excellent way of advertising that is efficient, gives better conversion, and helps you gain insights for your business decisions. It is a form of marketing that can be done in all three ways-Print, Online, and TV.
As with pay per call marketing, both advertisers and publishers benefit equally and so is a popular advertising technique. Unlike other forms of marketing, where advertisers don’t have to pay to the publisher just to keep the ads or for the clicks. Publishers will be paid based on the calls made by the customer by seeing the ad, duration of the call, and various other parameters.
But the problem is with tracking, you can easily track online traffic like the sources, from which publisher you’re getting. When it comes to offline traffic sources, tracking is difficult and will be difficult to know after looking at what ads, users have called.
Definitely, using different inbound call numbers can definitely be a way to track, but when you are doing ads aggressively, this becomes again a concern. The good thing is, with various call tracking software, many of these requirements have been sorted. You may use Ringba, which is a leading inbound call tracking tool.
Tracking pay per call tracking
Now the question is how you can track all sources of traffic for the best of business decisions. It completely does not make sense to keep advertising on the medium which is not giving good ROI. As said above, there are plenty of solutions available now.
One of the solutions I have recently tried is Ringba, which is a leading call tracking software for all pay per call needs. Ringba is designed to consider businesses that receive heavy calls sometimes. I am just sharing a screenshot that clearly shows how well Ringba helps you track calls from different advertisements that you may be doing-
Now let’s talk about the different types of campaigns you can run through pay per call.
Calls only campaign
According to Google, a pay per call campaign is called a call-only campaign, and this makes sense as well. As per the survey report, 4 out of 5 people conduct local searches and this is where the pay per call campaign works better-
So, if you’re targeting local audiences, then pay per call can be one of the best methods for advertising. As per the survey report by SearchEngineWatch, 70% of mobile searchers click on the click-to-click button to directly call the business and talk on the phone.
From all these reports, it is very clear that more people now do a local search, and 70% of those, click directly to the business. This results in more conversion, better engagement, and data for future analytics.
Best niches to work with pay per call
As said above, pay per call is a high-ticket value ad that means per eligible lead commission will be way higher than most of the advertising system and so doesn’t fit for all. Usually, the payout for pay per call is between $50-$200 and so it is suited for some specific niche where ticket sizing is comparatively large. Here are some of the niches which work well with pay per call – Real-estate, financial & banking, healthcare, legal, and a few more.
This was a brief guide on how you can track pay per call traffic that leads to conversion. As discussed, tracking online traffic is easy but when it comes to offline traffic, you need to have some sort of tool which can track all traffic.