Marketing is far from simple, and any marketer worth their salt will have to develop familiarity with a wide range of tools and techniques. Because each client’s needs and aims are unique, it’s impossible for there to be a one-size-fits-all solution to every company’s marketing needs.
It’s up to the marketer to put together a campaign that’s relevant, effective, and appropriate for the client. Here are just a few of the familiar tools that a modern marketer should have as part of their arsenal.
Search Engine Optimization
Ever since the advent of the World Wide Web in the 1990s, the Internet has become an inseparable part of our daily lives. Its impact is such that the United Nations has even gone as far as to call it a human right.
We use the Internet for everything— for communicating with friends and loved ones, for looking up information, for entertainment, and yes, for accessing goods and services.
Search engine optimization (SEO) has developed in response to rising Internet use worldwide. Driving traffic to your blog or website is essential to its success, and you can do that by making use of keywords and SEO. Previously on the blog, we’ve written a piece on How to Do Keyword Research for SEO.
We go into depth about what keyword research is, what are popular tools for the purpose, and how to do it for your own blog. With how important search engines and the Internet have become, it’s likely that mastery of SEO is going to be an essential skill for marketers for years to come.
Mailing lists aren’t new, and indeed catalogs, coupons, promotional materials, and other types of correspondence have been used as part of marketing strategies for decades.
In the 21st century, however, the mailing list has evolved to include the digital sphere, with websites prompting visitors to sign up for newsletters, or e-commerce sites reaching out to returning customers with promotions and deals.
However, whether you use direct mail or email, a mailing campaign is only as effective as its mailing list. Not all mailing lists are created equal, and marketers will need to be able to offer clients effective mailing lists that are timely and relevant to the campaign and market.
A feature on mailing lists by Triadex Services, outlines how a good mailing list is a key reason why direct mail marketing campaigns can be so effective. Putting together the right one takes time, effort, and investment, but the returns can be huge.
Data Analytics Tools
Over the last decade and a half, big data has become more than just a buzzword for companies — it’s now the cornerstone of every marketing campaign.
While digital marketing has its strengths and weaknesses, one of its most notable traits is that it allows companies and marketers to accurately measure the effectiveness of their campaigns. In some cases, these measurements can come as quickly as real time.
In the present, the significance of data extends beyond the realm of data scientists and statisticians. Business.com goes into more depth about the benefits of data, which can help companies understand the competition, their market, the industry conditions, and their own past and context.
This information can then be used to further streamline and refine future campaigns and products to ensure long-lasting success for companies and marketers.